Wine Techonology & Viticulture
Australia has a wine industry currently worth $5.5 billion to the Australian economy. It makes some of the world’s best wine and sells into more than 100 countries. It is the fourth largest exporter of wine, and a respected leader in combining tradition with innovation, technology and education.
This position has developed through:
- Our typically Australian approach to innovation and implementation of new technologies;
- Our maturity as a wine producer in our understanding and application of quality processing procedures;
- Our willingness to embrace changing attitudes within the market place and adapt measures to encompass these changes;
- The increased maturity brought about by developing confidence in the global environment which has seen Australian producers utilise 'branding' marketing skills to influence world wine consumers; and
- By understanding the term 'terroir' we have created our unique Australian styles and successfully marketed them to the world.
Our heritage is based on the European influences of enterprising early settlers developing regions throughout Australia that have led to unique world class wines. The future for Australian producers is exciting as we develop strategic marketing into Asia; expand the internationalisation of ‘Brand Australia’; and develop a place for different wine grape varieties in the light of global climate change.
Our winemakers, viticulturists and wine marketing professionals are in high demand around the world.This rapid growth must be led by qualified personnel to ensure its success. The University of Melbourne has recently consolidated its education and research programs into the University of Melbourne Wine Industry Centre.
This exciting new course is presented online and by flexible delivery making it assessable to national and international students wanting to enter the industry or extend their position in the industry. This course equips students for positions in vineyards as viticulturists and vineyard managers; in wineries as winemakers; in regions as wine tourism managers or cellar door managers; in business as brand managers, retail wine managers, marketing managers, international trade managers for small, medium and large enterprises.
Ask yourself a question: "Do I want to be involved in an exciting and rapidly developing industry that will truly open up a world of opportunity?" If the answer is "Yes", then the information on this website may be your beginning.
Head of Dookie Campus